{"id":17364,"date":"2023-08-10T00:00:00","date_gmt":"2023-08-10T00:00:00","guid":{"rendered":"https:\/\/dailyjoongang.ca\/k-culture-pop-up-opens-at-the-hyundai-seoul\/"},"modified":"2023-08-10T00:00:00","modified_gmt":"2023-08-10T00:00:00","slug":"k-culture-pop-up-opens-at-the-hyundai-seoul","status":"publish","type":"post","link":"https:\/\/dailyjoongang.ca\/k-culture-pop-up-opens-at-the-hyundai-seoul\/","title":{"rendered":"‘K-culture Pop-up’ opens at The Hyundai Seoul"},"content":{"rendered":"
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‘K-culture Pop-up’ opens at The Hyundai Seoul<\/h1>\n
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From left: The Hyundai Seoul’s senior managing director Kim Chang-sub, the Korea Tourism Organization’s CEO Kim Jang-sil, second vice minister of culture, sports and tourism Jang Mi-ran and Hyundai Department Store’s CEO Kim Hyung-jong pose during the opening of \u201cK-culture Pop-up\u2033 at The Hyundai Seoul in western Seoul on Thursday. [YONHAP]<\/p>\n<\/p><\/div>\n

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For two weeks, anyone can visit the hottest department store in Seoul and shop for the most popular K-culture products, all of which are neatly organized on one floor.
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\u201cK-culture Pop-up\u201d kicked off Thursday at The Hyundai Seoul in Yeongdeungpo District, western Seoul. Scattered throughout the second basement floor of The Hyundai Seoul are several pop-up stores selling products across a variety of Korean themes, including K-pop, art, fashion, food, cosmetics and even heritage.
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The event, hosted and organized by the Ministry of Culture, Sports and Tourism, the Korea Tourism Organization (KTO) and the Hyundai Department Store Group, is one of the many programs to promote Visit Korea Year 2023-2024. The KTO is set to promulgate K-culture through programs like travel packages, promotional campaigns and K-pop concerts for a two-year period to boost the number of visitors into the country.
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\"Merchandise <\/span> <\/div>\n

Merchandise on view at the \u2033K-culture Pop-up\u2033 event at The Hyundai Seoul in western Seoul [SHIN MIN-HEE]<\/p>\n<\/p><\/div>\n

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\u201cI\u2019ve always been fascinated by how trends set by the Korean MZ Generation [those in their 20s and 30s] affect the foreigners’ consumer trends as well,\u201d Jang Mi-ran, the second vice minister of culture, sports and tourism, said. Jang attended the pop-up’s opening event on Thursday morning, accompanied by the KTO\u2019s CEO Kim Jang-sil and Hyundai Department Store CEO Kim Hyung-jong.
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\u201cThe Hyundai Seoul is the perfect hotspot for young people,\u201d she continued. \u201cI hope that this event serves as an opportunity for them to visit Korea not just once, but again and again to have an enjoyable experience with friends and family.\u201d
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Out of The Hyundai Seoul’s 80 million visitors over the past two years, 50 million of them are in their 30s or younger. Over half of its overseas customers are the MZ Generation, the department store said.
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The pop-up stores include merchandise from the National Museum of Korea, such as the popular Pensive Bodhisattva miniature statues that come in an array of colors. They became a fan favorite after BTS\u2019s RM revealed in 2022 that he owns at least two.
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\"Merchandise <\/span> <\/div>\n

Merchandise on view at the \u2033K-culture Pop-up\u2033 event at The Hyundai Seoul in western Seoul [SHIN MIN-HEE]<\/p>\n<\/p><\/div>\n

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One K-pop pop-up store is themed after rookie boy band ZeroBaseOne (also known as ZB1), which debuted last month and comprises the nine finalists of Mnet\u2019s audition program \u201cBoys Planet.\u201d
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Visitors will also be able to taste corndogs from Two Hands, a Korean corndog franchise that has ironically become a hit in the United States, opening over 90 stores, and\u00a0makgeolli<\/i> (Korean rice wine) from the Mapcy brand.
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This is the third stop for\u201cK-culture Pop-up,\u201d after Busan and New York. The culture ministry said that the event’s next stop is Thailand in September. <\/p>\n

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]<\/p>\n","protected":false},"excerpt":{"rendered":"

‘K-culture Pop-up’ opens at The Hyundai Seoul From left: The Hyundai Seoul’s senior managing director Kim Chang-sub, the Korea Tourism Organization’s CEO Kim Jang-sil, second vice minister of culture, sports and tourism Jang Mi-ran and Hyundai Department Store’s CEO Kim Hyung-jong pose during the opening of \u201cK-culture Pop-up\u2033 at The Hyundai Seoul in western Seoul […]<\/p>\n","protected":false},"author":1,"featured_media":17365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"_links":{"self":[{"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/posts\/17364"}],"collection":[{"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/comments?post=17364"}],"version-history":[{"count":0,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/posts\/17364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/media\/17365"}],"wp:attachment":[{"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/media?parent=17364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/categories?post=17364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/tags?post=17364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}