{"id":6560,"date":"2023-01-12T00:00:00","date_gmt":"2023-01-12T00:00:00","guid":{"rendered":"https:\/\/dailyjoongang.ca\/honda-to-offer-koreans-online-car-sales-at-a-set-price\/"},"modified":"2023-01-12T00:00:00","modified_gmt":"2023-01-12T00:00:00","slug":"honda-to-offer-koreans-online-car-sales-at-a-set-price","status":"publish","type":"post","link":"https:\/\/dailyjoongang.ca\/honda-to-offer-koreans-online-car-sales-at-a-set-price\/","title":{"rendered":"Honda to offer Koreans online car sales at a set price"},"content":{"rendered":"
<\/p>\n
\n
<\/div>\n

<\/p>\n

<\/div>\n<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n<\/div>\n

Honda to offer Koreans online car sales at a set price<\/h1>\n
\n
\"Sony <\/span> <\/div>\n

Sony Honda Mobility’s all-electric Afeela sedan displayed at the CES 2023 tech fair in Las Vegas [JOINT PRESS CORP]<\/p>\n<\/p><\/div>\n

\u00a0
Koreans will soon be able to buy Honda cars online for a set price, the Japanese carmaker said Wednesday.
\u00a0
\u201cCustomers will be able to buy all of our car models through online shopping,\u201d said Honda Korea CEO Lee Ji-hong Wednesday.
\u00a0
\u201cAll processes of buying a car, from booking a test drive to paying balances, will be enabled online.\u201d
\u00a0
Honda Korea held a press conference Wednesday in Gangnam District, southern Seoul, to describe its business plan for the new year.
\u00a0
Online car sales will be available this spring, said Lee.
\u00a0 <\/p>\n

\n
\"Honda <\/span> <\/div>\n

Honda Korea CEO Lee Ji-hong speaks during a press event on Wednesday in Gangnam District, southern Seoul. [HONDA KOREA]<\/p>\n<\/p><\/div>\n

\u00a0
Lee explained that Honda Korea poured 5.5 billion won ($4.4 million) over the past two years into an online shopping system, which includes a \u201ccurator\u201d service in showrooms as well. Car curators will give customers more detailed information on cars and related services in showrooms, according to Honda.
\u00a0
\u201cWe reflected the growing consumer trend toward buying cars online,\u201d said Lee.
\u00a0
Online car shopping rose in popularity during the Covid-19 pandemic. Overseas carmakers\u00a0such as Tesla and Polestar are selling cars through websites.\u00a0\u00a0
\u00a0
Hyundai Motor sells its Casper sports utility vehicle (SUV) exclusively online, but dealers don’t like the trend.
\u00a0
Honda added that it will also adopt a \u201cone price\u201d system, in which dealers will be offering the same price to customers as the website. Previously, car prices changed depending on dealers.
\u00a0
Honda Korea plans to roll out five new cars in the local market this year, starting with the latest Honda CR-V SUV.
\u00a0
During the press event, Lee mentioned that Honda, which is focusing on hybrid models instead of electric cars, may introduce electric models in Korea in three to four years.
\u00a0
\u201cIt is true that it\u2019s late,\u201d admitted Lee, \u201cbut we believe the more important thing is to come up with cars that meet the Korean market\u2019s demand.\u201d
\u00a0
Honda hopes 40 percent of its sales in major markets will be electric models by 2030.
\u00a0
Honda and Sony’s joint venture recently introduced an electric vehicle brand named Afeela at the CES 2023 held in Las Vegas from Jan. 5 to 8. The all-electric Afeela sedan will be available by 2026, according to the companies. <\/p>\n

BY SHIN HA-NEE [shin.hanee@joongang.co.kr]<\/p>\n","protected":false},"excerpt":{"rendered":"

Honda to offer Koreans online car sales at a set price Sony Honda Mobility’s all-electric Afeela sedan displayed at the CES 2023 tech fair in Las Vegas [JOINT PRESS CORP] \u00a0 Koreans will soon be able to buy Honda cars online for a set price, the Japanese carmaker said Wednesday. \u00a0 \u201cCustomers will be able […]<\/p>\n","protected":false},"author":1,"featured_media":6561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"_links":{"self":[{"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/posts\/6560"}],"collection":[{"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/comments?post=6560"}],"version-history":[{"count":0,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/posts\/6560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/media\/6561"}],"wp:attachment":[{"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/media?parent=6560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/categories?post=6560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyjoongang.ca\/wp-json\/wp\/v2\/tags?post=6560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}